Marketing Executive (Education)

Responsibilities:

• €¢ Plan and implement effective marketing strategies to promote programmes offered by the academy.
• €¢ Conduct market research and customer surveys to assess demand, brand positioning, and awareness of the academy and the programmes offered.
• €¢ To monitor competitors’ activities & marketing campaigns.
• €¢ To work closely with the sales team in pre-sales and post-sales.
• €¢ Handle social media accounts, including creating and posting.
• €¢ Write and edit effective content to engage the target audience across social media platforms.
• €¢ Conduct research on current trends and targeted audiences on social media platforms.
• €¢ Analyze video analytics and insights to develop optimization plans.
• €¢ Generate copywriting for captions and knowledge of hashtag and engagement strategy.
• €¢ To maintain a calendar of project deadlines and content launch dates.
• €¢ Brainstorm idea scheming for creativity and storyboard for Video Making & Social Media campaigns.
• €¢ Plans and executes all web, SEO/SEM, email, social media, and display advertising campaigns.
• €¢ Responsible for social media platform layout, content production, supervision, and implementation.
• €¢ Manage and set up a digital marketing campaign and report for the entire campaign.
• €¢ Build a good relationship and collaborates with agencies and other vendor partners.
• amp;gt;>> What will you get when you join us? <<<
• 1. EPF, SOCSO, EIS Contribution.
• 2. Annual Leave, Medical Leave.
• 3. All staff members share a monthly profit besides their basic salary except salespersons.
• 4. We practice a hybrid work system: a combination of work from home & the office.
• 5. Near to public transportation (LRT)
• 6. Enjoy our flexible working hours!